Regarding this upgrade, the officially launched "Wealth Account" has received the most attention from many financial media. Wealth account can be understood as a facade rooted in the Ant Financial platform open to various financial institutions. The Fortune account has been displayed in the Ant Fortune portal in Alipay. As of June 22, a total of 6 fund companies' wealth portals have been displayed in the form of banners. In fact, from the point of view of function and significance, users have never lacked channels to buy Buy email list funds, and platforms have never lacked funds that can be promoted. Moreover, as more and more interbank fund companies settled in, the traffic was differentiated, so the fund sales The effect of transformation can be said to be insignificant. Essentially, there are two more important meanings:
For financial institutions, especially fund companies, in addition to providing products and research services one-way in the past, there is a relatively common and broad channel for direct contact with users.
For users, under the combination of Ant's massive user data value and the richness of financial institutions' products, they can better enjoy the wealth management products and services brought by the platform.
For Ant, it is natural to give full play to the value of platform openness, technology, data and other aspects, and integrate and enhance various resources to become bigger and stronger.
User response angle of first-level interpretation
Since the release of the version update on June 14, judging from the Appstore's user reviews, ASO performance, own experience and feedback from friends around, there are almost one after another of complaints. In fact, judging from the content of user feedback, there are two main results