Many young people pursue simpler and more high-quality consumption methods, so the lazy economy has been developing in recent years. The author of this article shared relevant cases about the lazy economy, and also described Let’s take a look at the different shopping consumption concepts of current consumers. The social media and e-commerce industries have followed the wave of social development with increasing frequency.
Once seen as a fleeting trend that will disappear, statistics are not only the opposite of how many platforms have become larger and larger. , and b2b data demonstrate how they affect our way of life, opening a new chapter in an era of big data. Judging from the development trend of consumption upgrading and the pursuit of efficient life, people's "lazy" has become an irreversible trend. The pursuit of a convenient and high-quality lifestyle is no longer exclusive to this generation of young people. The "lazy" user group is also expanding to the post-90s, post-80s, and even post-70s and post-60s. With the improvement of business convenience and the continuous improvement of life services, the "quality and lazy economy" will also continue to expand in depth and breadth. As a result, the wave of quality laziness is also driving a new track for lazy people's consumption. People can be lazy, but brands and products cannot. In other words, it is because people are lazy that a large number of brands and products are created.
The so-called lazy people are good at things, and brands are good at people. Under the wave of quality laziness, some daily consumption has also become a new track for brands. In the Chinese culture where "the people take food as the sky", "eating" has always been the top priority of the people. When "eating" and "lazy" are combined, ready-to-eat products and semi-handmade products break the traditional cooking scene, and in "eating" and "lazy" are combined. Quality laziness", but also fireworks. 1. The tuyere of low-alcohol wine, cut into the "lazy" consumption sector Low-alcohol wine refers to alcoholic products with an alcohol content of less than 20 degrees, including rice wine, wine, beer, pre-mixed wine, and fruit wine, rice wine, and sugar-free soda that have been popular in recent years. They usually have a reduced alcohol taste and a prominent sweetness, and are mostly related to elements such as fruit, which are deeply loved by young people today.