Different products have different natural life cycles bulk sms service Investment: Weekly - Monthly Fitness: Daily - Weekly Duolingo: Daily - Weekly Social: Everyday Games: Everyday Weather: Everyday Different retention curves have different concerns: Retention of new users: the next day, the first week, the first month, usually on a daily basis Long-term user retention: 6 or 12 months retention, generally on a weekly or monthly basis How to find the natural life bulk sms service cycle through data? Practice: Analyze the number of active days in a month of monthly active users Use monthly active users as denominator Break down the percentage of users with different active days during the month Find the active days with a large proportion,
And you can determine the natural usage cycle of the bulk sms service most mainstream users 3) Collect data and make a form Record the number of users who completed the initial behavior for the first time every week, generally the number of activated users Track the number of these users who continue to complete the return visit behavior in the following week, which is generally the number of users who have retained key behaviors Through 1 and 2, calculate the percentage of users who return visits every week to the number of active users in the bulk sms service first week 4) Draw a retention curve Plot the percentage data as a graph, which is the retention curve 2.1.3 Identifying problems with retention curves
Three basic forms of curves Slipping type: seen in bulk sms service most products, indicating that PMF is not reached Focus on changing the product to find some kind of value proposition for a core user base, and then build on that base. Don't start blindly pulling new ones at this time, otherwise it's just a tree without roots Flattening: Indicates that the product has reached PMF It indicates that among the users who have tried the product, a certain bulk sms service percentage of people have discovered the value of it and continue to use it after a period of time, and can start to pull new ones. In addition, the higher the position of the flattening curve, the higher the long-term retention rate of the product and the greater the room for product growth.