This article is Ele.me's market demand document, which mainly includes these four points: market overview, demand analysis, competitive product analysis, and a summary of the future development trend of the market. Table of contents: Overview Market overview demand analysis Competitive Analysis Market conclusion 01 Overview 1.1 Product Introduction The food delivery platform "Eleme" was founded in Shanghai in 2008 and is China's leading local life platform. Up to now, Ele.me's online takeaway trading platform has covered 2,000 cities across the country, with 1.3 million franchised restaurants and 260 million users. The takeaway business involves catering, medicine, supermarkets, fresh food, flowers, grocery
shopping, reservation services, etc. 1.2 Background Now that online takeout is becoming more and more mature, takeout is not only limited to online dining, but gradually transformed into a way of life, from ordering meals, drinks and other catering categories to supermarket errands, medicine, flowers and other commodity categories, and even phone number list door-to-door services. More and more different groups of people in different cities are more accustomed to using food delivery services to meet their own needs, and food delivery has become a new way of life. 1.3 Purpose This document analyzes the market prospects and strategies of Ele.me products from three aspects: market status, user status, and market competition. 02 Market overview 2.1
Market size According to the "Analysis Report on the Development of China's Food Delivery Industry in the First Half of 2019" released by Trustdata, the growth rate of China's food delivery industry slowed down in 2019, but it still maintained a rapid growth rate. The transaction amount in 2019 is expected to increase from 461.3 billion yuan in 2018. increased to 603.5 billion yuan. 2.2 Market Development Trend (1) Rapid growth of new retail in the lifestyle category The mainstream takeaway is pegged to the online catering industry, but with the maturity of the takeaway delivery system and various takeaway platforms, the proportion of non-catering takeaways in the overall takeaway has increased; In the first quarter of 2017, food
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