Companies such as Microsoft and Apple must have done many rehearsals before the product launch, which shows that the probability of being out of state during the demonstration is quite high. If we hadn't planned and previewed it before the demo, it would have been a car accident scene. Therefore, product managers should pay attention, otherwise I will be sorry for every member of the team who pays for the product. So, how should we plan a B2B product presentation and presentation? 1. Preparation part The contents that need to be prepared are: the overall introduction PPT of the project, the list of demonstration function points, the environment & data of the demonstration, and the FAQ. 1.1 Project overall introduction PPT (content in the catalog can be cut as needed) Background of the project team member.
Version planning and development phone number list Product functional architecture Product Demo Competitive product comparison and analysis future planning 1.2 Demonstration function point list The whole system has a lot of functions, and it is not necessary to show all the functions from beginning to end. On the one hand, because there is not enough time, on the other hand, because there is no focused introduction, it is difficult for the audience to form a memory point. The demonstration must have a process, which functions to demonstrate, what to demonstrate in the first step, and what to demonstrate in the second step. There are two methods you can use when preparing your demo feature checklist: 1.2.1 What problem does this product solve? Let's take the Jira product as an example: in the product development process, a task needs to be completed by multiple employees.
After a period of time, the task proposer does not know where the task has gone, who is handling it, and what is the result? If you manage by email, sometimes you can't get a timely reply, or the information is missed in the mailing list. How to improve R&D efficiency? How to track the progress of the task? The demonstration steps are as follows: By using Jira products, task issuers can assign tasks to stakeholders, and stakeholders can note the progress of tasks; Stakeholders can also decompose this task, create multiple subtasks, and assign them to other personnel who need to cooperate; Followers can get relevant progress information as long as they follow the task or sub-task. 1.2.2 What are the highlights of this product? Let's take the Jira product as an example.