The overseas marketing of independent stations has become an emerging growth channel for small and medium-sized cross-border e-commerce under the three major trends of mobile, social and content marketing. As people pay more and more attention to the distribution of traffic, traffic dividends are gradually disappearing, and the cost of traffic is too high, which has become one of the obstacles to the popularization of emerging growth channels. How to overcome these difficulties? The following will take you to a detailed understanding of the method of building marketing ideas for overseas independent stations.
First of all, an enterprise's independent station overseas brand marketing must have these three stages: the first stage is the brand recognition stage, the second stage is the brand interaction stage, and the third stage is the promotion transformation stage. To develop different strategies for different marketing stages, it is possible to obtain rapidly growing profits in different stages.
The first is the brand awareness stage. At present, independent website marketing at home and abroad is going through this stage. The only feasible way is to increase the exposure, so as to smoothly pass the stage of brand Latest Mailing Database recognition and let users know their own brand better. The feasible method is to use different media for exposure and publicity, such as some video software or some social media platforms, such as Pinterest, YouTube, Linkedin, Twitter, can be used as a medium for publicity. As long as these resources are used reasonably, the brand recognition stage can be smoothly passed.
The second is the brand interaction stage. We must continue to attract the attention of the masses and deepen their impressions. This is done in order to build the user's goodwill and lay a good foundation for the subsequent conversion stages. To get through this period, you need to use some platforms such as Facebook and Ins. Through mutual discussions among users on these platforms, the product visibility of the company can be enhanced and the foundation of the company's overseas marketing can be laid.
The third stage is the promotion of conversion stage. At this stage, we need to conduct in-depth excavation of our old users, focusing on the needs of old users. Remarketing is also one of the indispensable means in this stage. By rationally using various marketing methods such as search engines and digital marketing to help users generate paid actions, more old users are willing to pay for their products, which means promoting conversion. The stage has been successful.
Overseas marketing of independent stations is a difficult bone to crack. Many companies are only stuck in the first stage and have made no progress for several years. I hope that some of the methods introduced today can bring everyone out of the haze of failure, expand their marketing scale in the process of overseas independent station marketing, and gain more traffic and users.