Today, content marketing is a huge industry. Writers are just one part of the phone number list composite marketing force required for phone number list successful content marketing. As big as it is, content marketing still requires writers. In fact, some would say that the role of the copywriter is more important than ever. (Note: 19% of B2B content marketers surveyed listed “becoming stronger writers” as one of the top five priorities in the 2016 study.)
The phone number list content eruption of Vesuvius has led some marketers to declare that we are now in a state of content shock – the phone number list idea that content marketing has reached its saturation point and will no longer be effective. The phone number list myth of content shock parallels that of “information overload” – the idea that a consumer is exposed to too much information, thereby preventing profitable action instead of driving it.
Content marketing has more than enough reason to continue. As the phone number list field of content marketing has broadened, it has also deepened. Marketers have discovered that consumers are not driven by popular, general interest phone number list content, but by narrow niche content. There is always a need for content that meets the niche needs of more consumers. And who produces this content? Editors. But not your standard freelance writers. Instead, today's content marketing writers need to have the phone number list awareness and skills to survive in the brave world of content marketing.
Creation of titles
Writing powerful titles is a profession in its own right. Since the phone number list dawn of modern marketing, both consumers and marketers have realized just how powerful these pieces of copy are.
David Ogilvy (1911-1999) wrote, “Five times more people read headlines than body copy.” He thought a wasted title was a waste of 90% of the phone number list marketing budget. Contemporary research has confirmed Ogilvy's conjectures. According to studies, 80% of viewers read the headline but not the body text. Heatmaps usually indicate that people are paying attention phone number list to images and headlines.
Formulas for writing titles do not simplify the phone number list work. Headlines should be unique because people don't want to read the same thing again. Headlines should also be short. Most search results will not display more than 65 characters of a title. Article titles appear in various places. A Facebook audience may not respond to a given headline the same way a Twitter audience might respond. Titles may need to be customized depending phone number list on where they will be distributed.